Keywords are crucial for driving website traffic, increasing visibility, and boosting sales, and are classified into different categories. Understanding these categories will help you target your audience effectively and optimise your online content, blog posts, and advertising campaigns.
Keywords are classified into four types:
- Short-tail Keywords
- Long-tail Keywords
- Questions
- Intent-targeted Keywords
Let’s look at each of these in more detail, with some examples to help clarify them.
For the sake of demonstration, let us assume you work for a home appliances business.
1. Short-Tail Keywords:
These are keywords with 1-3 words. Because they are brief, they are significantly more inclusive than the other kinds of keywords. Short-tail keywords can be used in two ways: as the title of your main page (which should have 3,000+ words of introductory material on an important topic) or as text within your article.
Assume you discover a short-tail keyword like “home appliances.” The headline of your pillar page can contain that term. Within that pillar, you might also employ short-tail keywords like “home appliances store,” “discounted home appliances,” and “online home appliances.”
2. Long-Tail Keywords:
These are keywords with three or more than three words. They could be a query or complete phrase. Some of them are excellent for sub-pillar or supplementary blog titles, particularly those that are more precise than the title.
You may search for “home appliances for sale,” “national home appliances chains,” or “top home appliances stores.” These can also be used throughout your text, just as short-tail keywords.
3. Questions:
Because they are so particular, these keywords are ideal for supporting blog titles. Use these as headers inside your content to make it easier for people to browse your blog.
“What is a home appliances store?” “What is the average profit on home appliances?” and “Which home appliances brand is the best?” are some questions you could ask.
4. Intent-Targeted Keywords:
These keywords reflect where your target audience is in the buying process. Intent-targeted keywords are classified into four types: informational, transactional, commercial, and navigational.
- Informational: People who search for these phrases are looking for data rather than to be sold to. To reach this group, use queries or terms incorporating who/what/when/where/why/how along with general phases. In the case of home appliances, your informational keyword list could contain “home appliances list,” “Importance of home appliances,” and “What is new in the home appliances industry?”
- Commercial: People who search for these keywords want to shop online. Commercial keywords could include phrases like “types of ovens,” “home appliances discounts,” or “home appliances reviews.”
- Transactional: People who search for these terms are looking to buy something. To reach this demographic, your transactional keyword list could include phrases like “Home appliances for sale,” “Where to get the highest-quality home appliances,” or “List of top home appliances stores.”
- Navigational: People searching for these terms know your company’s existence and wish to locate it. When approaching this audience, use keywords that include your brand name. Examples of possible navigational keywords from a home appliances store include “Philips Home Appliances,” “Philips Home Appliances coupons,” and “Philips Home Appliances store hours.”
Conclusion:
To succeed online in the e-commerce industry, it’s crucial to understand and use keywords effectively. By incorporating a mix of short-tail (broad), long-tail (specific), and question-based keywords that align with your audience’s intent, you can boost your visibility, attract leads who are genuinely interested in buying your products, and increase conversions.
Keywords are not mere words; they’re bridges connecting your brand to customers and guiding them through their online interactions. By following the strategies outlined here, you can make your business thrive in the competitive online marketplace.
