Digital marketing is an ever-changing domain that demands constant adaptation to stay relevant. With the rapidly advancing technology, digital marketing is becoming more sophisticated and complex than ever before.
As we start the year 2024, we can already see some exciting digital marketing trends that are shaping the industry. From emerging technologies to shifting consumer behaviours, let’s dive into the latest trends that will change the face of digital marketing in 2024.
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Influencer Marketing
Influencer marketing has been a buzzworthy trend in digital marketing for several years now, and it’s not going anywhere in 2024. In fact, we expect to see more businesses partnering with influencers to market their products or services.
However, the way that businesses approach influencer marketing will change. Instead of working with prominent celebrity influencers, businesses will turn to micro and nano influencers with smaller followings but more engaged audiences.
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Video Marketing Is Still The King
The popularity of video marketing has been consistently increasing and shows no indications of slowing down. Experts project that in 2024, the video will account for 91% of all internet traffic. This implies that companies must integrate video into their digital marketing plans if they haven’t already done so.
As TikTok, YouTube Shorts and Instagram Reels, specialising in short-form videos, gain popularity, businesses must discover novel and innovative methods to engage their target audience. Regardless of whether it is through storytelling or behind-the-scenes footage, video marketing continues to be a crucial component of any digital marketing strategy.
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Social Media Stories
If you are not already using social media stories to promote your business, it’s time to jump on the bandwagon. With over 500 million daily engaged users on Instagram alone, stories are quickly becoming one of the most common approaches for businesses to interact with their audience.
But what makes stories so effective? For starters, they create a sense of urgency. Because stories only last for 24 hours, users are more likely to engage with them in real-time.
Stories also allow businesses to get creative with their content by using interactive features like polls and quizzes. And with the introduction of links and shoppable stickers, businesses can now turn their stories into a direct sales channel.
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Voice Search Optimisation
With the surge of virtual assistants and smart speakers, voice search optimisation is quickly becoming a top priority for businesses. According to a study, 50% of all searches will be voice searches by 2024. This means that businesses must optimise their websites for voice search if they intend to remain competitive.
But what does this mean for SEO? It means that businesses need to start incorporating long-tail keywords and conversational language into their content. Instead of focusing on short, punchy keywords, businesses need to think about how people would naturally ask questions. It’s time to get chatty with your content!
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Augmented Reality (AR) Is Becoming More Popular
Augmented reality (AR) is changing how businesses interact with their audiences. From virtual try-ons to immersive experiences, AR makes it easier for businesses to feature their products.
According to Techjury, the AR market is expected to reach $72.7 billion by 2024. This means that businesses need to start incorporating AR into their marketing strategies.
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Interactive Content
Interactive material, such as polls, surveys and quizzes, has grown in popularity in recent years. In 2024, this trend will keep on rising as brands look for new ways to engage with their audience. Interactive content is not only engaging but also provides significant insights into the preferences and interests of your target audience.
In Sum
Digital marketing is constantly growing, and businesses must stay ahead of the game to succeed. By focusing on these trends, businesses can create effective digital marketing strategies that connect with their audience and drive business growth. So, get ready for an exciting ride in the world of digital marketing!
