Google Ads or Pay Per Click (PPC) advertising is one of the most effective digital marketing tactics out there, as it generates quality leads in a short amount of time and gives an instant lift in your page visits. PPC helps you:
PPC is a model of internet marketing in which advertisers pay a fee every time a specific ad is clicked. PPC is an ideal Lead Generation tool as it directs traffic/visitors who are Google searching for your service or product to your website.
PPC should always be a profit-based activity. Therefore, delivering quick profits and producing satisfactory results is our primary objective.
PPC is usually linked to Google Ads; however, as technology has evolved, so have PPC opportunities. Today, Pay Per Click advertisement is available not only through Google but also Facebook, Twitter, Instagram, LinkedIn, Pinterest & many other social media platforms. As each platform provides access to a different type of customer, the use of more than just one platform brings more opportunities for your PPC marketing activity.
We review and analyse your PPC campaigns to identify areas of improvement and optimise them for better results. This helps us identify any inefficiencies, wasted ad spend, or areas that require improvement in the campaign.
Conduct a thorough analysis of your keywords. Identify keywords that are not performing well, and remove them from your campaign. Also, identify keywords that are driving traffic but not converting, and consider optimising your landing pages for those keywords.
Review your campaign settings to ensure that they are aligned with your business goals. Check your targeting options, ad schedule, and device preferences, and make sure they are optimized for your target audience.
Review your ad spending to identify any areas of waste or inefficiencies. Look for keywords, ads, or targeting options that are not driving conversions or have a high cost per conversion and optimise or remove them.
Review the performance of your ads, including click-through rate (CTR), conversion rate, and cost per click (CPC). Identify ads that are not performing well and replace or optimise them.
A detailed report is generated regarding the ad traffic and conversion rate to track the success and growth of every PPC Campaign.
We keep up to date with the latest advancements within the digital marketing industry to help companies like yours get the best results.
JDragon assists your business in reaching the first page of the Search Engine.
Caspiar helps to acquire a complete report on demo for knowing its incredible performance with a precise quality.