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Running Google Ads on a Limited Budget

Are you trying to get your business discovered by more potential customers, and that too, without breaking the bank?

Look no further than Google Ads! While it may seem intimidating to advertise on the world’s largest search engine with a few key strategies and a limited budget, you can still make a big impact.

In this blog post, we will go over how to run Google Ads on a limited budget. 

But before we dive into how to run Google Ads on a limited budget, let’s first talk about the cost of advertising on Google. 

How Much Does Google Ads Cost?

Google Ads works on a Pay-Per-Click (PPC) model, which is to say that you only pay when someone clicks on your ad. The cost per click (CPC) can vary depending on several factors, including your industry, your competition and the specific keywords you are targeting. 

On average, the CPC for Google Ads across all industries is around $2.69 for search ads and $0.63 for display ads. However, some industries (like law and finance) can have CPCs upwards of $50 or more!

So, it’s important to do your research and figure out what a reasonable CPC is for your specific business.

So, How To Run Google Ads Yourself On A Limited Budget?

Let’s dive deep into how you can run Google Ads on a limited budget all by yourself. It’s not as difficult as you may think, but it does require some careful planning and execution.

Define Your Goals And Target Audience.

  • Determine what you want to achieve with your ads, such as boosting sales, driving website traffic and generating leads. 
  • Identify your target audience based on certain factors such as behaviours, demographics and interests. 

Conduct Keyword Research.

  • Use keyword research tools, including Google Keyword Planner or Ubersuggest, to learn and find relevant keywords for your industry.
  • Prioritise long-tail keywords, which are more precise and have less competition, to maximise your budget.

Write Compelling Ad Copy.

  • Craft attention-grabbing headlines and descriptions that highlight your unique selling points.
  • Use action-oriented language to encourage clicks, such as “Shop Now” or “Learn More”.
  • Include a clear call-to-action (CTA) that tells people what to do next, such as “Sign up today” or “Get your free trial.”

Set A Budget And Bidding Strategy.

  • Determine your daily budget based on your overall marketing budget and goals.
  • Choose a bidding strategy that lines up with your objectives, such as manual CPC or automated bidding.
  • Set a maximum cost-per-click (CPC) bid to ensure you don’t overspend.

Monitor And Optimise Your Campaign.

  • Keep an eye on key metrics such as conversion rate, click-through rate (CTR), and cost per conversion.
  • Use A/B testing to test different ad variations and identify what works best.
  • Continuously adjust your campaign based on performance data to improve results and maximise your budget.

Now that you know how to run Google Ads on a limited budget, you might be wondering how much it costs to work with a Google Ads agency. Well, that also depends on a few factors, such as the agency’s experience and location.

However, working with an agency can be a good investment if you don’t have the time or expertise to manage your own campaigns.

A Few Benefits Of Working With A Google Ads Agency:

Expertise & Experience

Google Ads agencies have the skill and experience to build and carry out campaigns that deliver results. They know how to conduct keyword research, write compelling ad copy and optimise campaigns for better performance.


Managing a Google Ads campaign can be time-consuming, especially if you are unfamiliar with the platform. Working with an agency frees up your time to focus on other aspects of your business.

Better ROI

Since Google Ads agencies have the knowledge and tools to optimise campaigns for better performance, you can expect a more favourable return on investment (ROI) compared to running campaigns on your own.

But, How Much Does Working With A Google Ads Agency Cost?

Again, it depends on a few factors. Most agencies charge a monthly fee that varies from £500 to £5,000, determined by the scope of the project and the agency you’re working with. Some Google Ads agencies also charge a percentage of your budget, which can range anywhere from 10% to 30%. 

Before hiring a Google Ads agency, it’s important to do your research and find an agency that has experience in your industry and can deliver results within your budget.

Final Thoughts:

Running Google Ads on a limited budget can be challenging, but it’s entirely possible with some effort and the right strategy. By following the steps outlined in this blog, you can run a proficient Google Ads campaign without breaking the bank.

So, what are you waiting for? Start running your Google Ads campaign today and watch your business soar to new heights!


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