When it comes to the creation of an online presence, one of the most important things you can do for your business is to optimise your website for search engines. But did you know that there’s another tool in your SEO toolkit that can give you even more visibility? It’s Google My Business.
Now, before you roll your eyes and groan and dismiss it as yet another Google product to navigate, consider its potential to enhance your visibility and bolster your SEO efforts significantly.
What exactly is Google My Business (GMB)?
Google My Business (GMB) is a free tool that aids businesses in controlling their online presence across Google’s suite of platforms, including search results and Google Maps. And if you are not already using it, you are passing on some serious SEO benefits.
Now, you might be thinking,
“Why do I need GMB when I already have a website?”
Well, GMB is not just any old listing. It’s a powerful tool that can help you boost your local SEO game and drive more traffic to your website. And who wouldn’t want a slice of that?
For Example: Let’s say you own a pizza joint in the heart of London City. When someone in the vicinity searches for “pizza near me,” guess who Google relies on to determine if your business is a relevant result? Your GMB listing! It is an exceptional way to get your business acknowledged by potential leads who are searching for your services.
But wait, there’s more! GMB goes beyond mere visibility. It allows you to post updates and photos and even respond to customer reviews. This is a fantastic way to engage with your audience and showcase your business’s unique personality. It’s not just business; it’s building relationships. And you know what they say; people do business with people they like!
Now, let’s delve into the juicy bit:
How can GMB impact your SEO?
By optimising your GMB listing, you can increase your chances of snagging a spot in the coveted “Local pack” – the top three listings that appear on Google’s search engine results page (SERP). Why is this important? Because 85% of people never go beyond the first page of search results.
How can you improve your SEO and Google My Business profile?
Here are a few tips:
- Fill out your listing completely. Don’t skimp on all relevant information, such as your address, phone number and hours of operation. The more detail, the better!
- Amp up your visual appeals by adding high-quality pictures of your business, products and services. Remember, a single picture has the potential to generate countless clicks.
- Encourage customers to share reviews on your Google My Business listing. Positive reviews attract more business.
- Play the gracious host and respond promptly and professionally to all reviews, whether they’re positive or negative.
- Keep the momentum going by posting updates and fresh photos on a regular basis to keep your listing enticing and engaging.
By following these tips, you are not only optimising your digital presence – you are drafting an irresistible invitation to draw in more customers to your business.
So, what are you waiting for? Go seize the opportunity and claim your GMB listing now! Get ready to ascend to SEO greatness!
And If you are not sure where to start with GMB optimisation, don’t worry – Jdragon Digital is here to rescue you. Our team of experts specialises in optimising GMB listings and putting together other digital marketing strategies to help businesses succeed online. Whether you need hands-on assistance with GMB optimisation or want to explore other digital marketing services, we are here to help.
