The use of the newest technologies is essential to staying ahead of your competitors in the rapidly evolving field of digital marketing. Adapting to new tools and strategies is crucial for digital marketers because traditional methods are no longer as effective as they once were.
Artificial Intelligence (AI) is leading this change, transforming how marketers work. AI provides strong tools to improve the effectiveness, precision, and efficiency of marketing tasks.
Large data sets can be analysed, trends can be predicted, procedures can be automated, and important insights that are difficult to obtain manually can be obtained with these tools. This article will cover in depth the best AI applications that digital marketers will need in 2024.
But first, let’s talk about the importance of AI Applications.
Importance of AI Applications
The factors that contribute towards making AI applications important for digital marketers are their ability to improve productivity, provide deep data analysis, and create personalised experiences. Artificial intelligence (AI) tools streamline tasks like social media management, SEO optimisation, and content creation, giving marketers more time to focus on marketing strategy.
They evaluate large datasets to find patterns and insights that help people make better decisions. AI-powered personalisation increases conversion rates and customer engagement. AI tools are cost-effective despite their initial expenses because of their long-term savings and increased return on investment.
These apps provide a competitive advantage as well by empowering marketers to enhance campaign performance, optimise targeting, and react quickly to modifications.
Best AI Applications for Digital Marketers
The Best AI Applications for Digital Marketers to Use in 2024 are as follows:
Jasper AI
Jasper AI is a dynamic content creation tool that uses cutting-edge AI to produce excellent content that is tailored to your requirements. It understands context and generates text that is logical, interesting, and consistent by utilising state-of-the-art natural language processing algorithms.
Social media posts, blog posts, articles, and marketing copy are just a few of the content kinds that Jasper AI is meant to help with. It creates content that is in line with your brand voice and objectives by examining your unique needs and preferences.
Notable Features
- Natural language processing
- Content suggestions based on keywords
- Multi-language support
- Plagiarism checker
Benefits for Marketers
Jasper AI produces interesting content quickly, which saves time. It is an invaluable tool for upholding a consistent content strategy because of its capacity to understand the context and generate relevant articles, blog posts, and social media posts.
Clear scope
Clearscope is a platform for content optimisation based on artificial intelligence that makes sure your content appears highly on search engines. Clearscope compares your content to the best-performing articles in your niche using advanced algorithms that use machine learning to find the keywords and phrases that will improve your SEO. It provides thorough keyword analysis and a series of relevant keywords to integrate into your content to increase search engine rankings.
It is simple to optimise content directly within your workflow due to the platform’s seamless integration with well-known writing tools like WordPress and Google Docs. Clearscope guarantees that your efforts result in more organic traffic and improved search engine performance, whether you’re writing blog posts, landing pages, or product descriptions. Clearscope helps you in producing content that is both high-quality and highly accessible.
Notable Features
- Keyword analysis
- Content grading
- Competitor analysis
- Integration with popular writing tools
Benefits for Marketers
Clearscope makes content optimisation for search engines easier. With its comprehensive insights on keyword usage and content structure, it supports marketers in producing content that boosts search engine rankings and generates organic traffic.
Surfer SEO
Surfer SEO is a feature-rich SEO tool that uses artificial intelligence (AI) to evaluate and improve web content for higher search engine rankings. It provides a thorough approach to SEO by looking at more than 500 on-page indicators, such as meta tags, content structure, and keyword density. The SERP analyser offered by Surfer SEO evaluates your content against pages that rank highly and gives you useful information to help you achieve higher rankings.
The content editor on the platform is made to help you in real-time, offering suggestions for enhancements and modifications to make sure your content meets the most recent SEO guidelines.
Notable Features
- SERP analysis
- Content Editor
- Keyword research
- SEO audit
Benefits for Marketers
Marketers may adjust their content to better fit user and search engine queries by using Surfer SEO. You can be sure that your content is continually optimised for the best search performance with its comprehensive recommendations and real-time analysis.
Hootsuite
Hootsuite is a trending and in-demand social media management tool that makes use of artificial intelligence (AI) to improve scheduling and analytics. As a result, it’s a crucial tool for companies and marketers looking to maximise their social media presence.
With this valuable tool, users can conveniently manage several social media accounts from a single platform, easing the task of scheduling content, scheduling interactions, and curating content for different platforms like Facebook, LinkedIn, Instagram, Twitter, and more. With Hootsuite, you can maximise reach and engagement by using AI to analyse the behaviour of your audience and recommend the best times to post content.
Notable Features
- Social media scheduling
- Content curation
- Analytics and Reporting
- Team collaboration
Benefits for Marketers
The AI features of Hootsuite simplify social media management by scheduling posts automatically and offering advice on when to publish. It makes it possible for marketers to interact with their audience on social media and keep up a steady presence.
Albert AI
Albert AI is an effective tool for marketers trying to maximise the productivity and performance of their ads. It is an innovative AI-driven marketing platform that automates the execution of digital advertising campaigns.
Albert AI can handle and analyse huge amounts of data in real-time by using complex machine learning algorithms, making sure that your advertising campaigns are continuously optimised for the most significant outcomes.
The platform can handle the automation of all steps in the campaign lifecycle, including budget allocation, ongoing optimisation, and initial setup and audience targeting. Predictive analytics is another feature of this platform that can help you foresee future trends and make proactive adjustments to your strategies.
Notable Features
- Campaign creation and optimisation
- Real-time analytics
- Cross-channel marketing
- Predictive analytics
Benefits for Marketers
With the use of machine learning to maximise return on investment, Albert AI removes uncertainty from digital advertising. Your ads will always be running at their peak effectiveness due to its real-time analysis of enormous amounts of data abilities.
Conclusion
Implementing artificial intelligence into digital marketing has become necessary to maintain competitiveness in today’s digital environment. A variety of tools are available in the AI applications to help with content optimisation, SEO, social media management, and advertising optimisation. Using these AI tools can help digital marketers stay in the lead, save time, and obtain better results.
