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What is an Influencer and What Is Influencer Marketing?

Have you ever seen your favourite celebrity posting about a brand or product on their social media? Or have you come across a post by someone you admire raving about a new restaurant or a trendy fashion label? Well, my dear, that’s the magic of influencer marketing! In today’s world, social media has become a […]

Selecting an SEO Agency: A complete guide

Are you fed up with being lost in the sea of search results? Do you want your website to be the first thing your target audience sees when they search for your business? Then it is high time you hire an SEO agency! But how do you choose the right one? Don’t worry; we’ll guide […]

5 Ways to Put AI to Work For Your Brand

If you’ve been attentive to the world of technology or even social media, you must have come across the term “AI”. AI stands for Artificial intelligence, and it is not limited to sci-fi movies anymore; it is changing how we live and work in many ways.  In fact, AI is becoming an indispensable tool for […]

How Chatgpt is set to change marketing technology

If you’re a regular internet user, you must’ve come across the term ChatGPT. Ever wondered what it is? No, it’s definitely not a fancy new way to slide into someone’s DM. It is actually a language model developed by OpenAI. It is designed to generate human-like text based on the input it receives. Among its […]

GPT-4 for SEO, How Will This Affect The Future Of Content Writing

Oh, content writing. It’s like the chicken-egg scenario: which came first, the chicken or the egg. But in this particular case, it is all about whether the keywords or the content came first. With SEO being a vital aspect of digital marketing, having content that ranks well in SERPs is essential. And now, we’ve got […]

What is SEO ROI, and how do you measure it?

Digital marketers invest heavily in SEO because organic search accounts for over 50% of a business’s website traffic. It is crucial to optimise your website to draw as much of this traffic as possible, making SEO an essential component of any marketing strategy. Boosting your website’s traffic can lead to increased revenue. Still, it IS […]