If you’re a regular media consumer, you must’ve come across the word ‘AR or Augmented Reality’ a lot lately. But what exactly is AR or Augmented Reality? And how can it help you, a business owner, to thrive in the digital market?
Let’s tackle the basics first:
What is AR or Augmented Reality?
You must’ve heard of or played the game Pokémon Go, which took the world by storm in 2016-17. One of the reasons for its popularity was due to its effects that were based on Augmented Reality.
When computer-generated data or virtual objects are combined with a real-world environment, the results produced are called augmented reality. AR can change your entire experience with a specific landscape due to its enhanced GPS and camera.
Benefits of AR For Mobile Marketing
Marketing today is heavily influenced by the needs and wants of the customer. Those wants keep on evolving with the technology, and businesses need to keep pace with the advancements.
AR is one such advancement within the marketing realm. It is a tool which allows brands to provide special experiences to their customers and elevate their brand value with the ease of touch on their smartphones.
Let’s find out how beneficial this technology can become when applied to every kind of mobile app.
Try Before You Buy
People have always liked trying things before buying them, whether it’s trying on clothes in a fitting room, testing makeup at a store or taking a car for a test drive.
Now, there’s a new way to do this using AR. It enhances the shopping experience by allowing the customers to virtually interact with the product to see how things will look or work before they decide to buy them. This not only reduces the buyer’s remorse but also makes shopping more personalised and easy.
For businesses, it saves costs because they don’t need as many physical stores and have fewer items returned. It also gives them valuable data on customer preferences and behaviours. Contributing to improved products and targeted marketing strategies.
Strengthen Brand Material
Augmented Reality (AR) can make a brand’s materials, like ads, promotional content or packaging, more exciting, engaging and memorable. It’s like adding a bit of magic.
For example, instead of a plain brochure, you could use AR to make it come alive on your phone, showing cool things about products. Not only does this sets the brand apart, but also makes it more memorable and likeable for customers.
Plus, AR can provide valuable insights and data on how customers interact with brand materials, allowing for continuous improvements and adaptation to consumer preferences.
Enhanced Touring Experience and Support
Using AR in your marketing is like adding a cool extra feature to help people explore things better.
For example, if someone is considering going on a trip, AR can show them what hotels or tourist spots look like in a fun, interactive way. If someone’s shopping online, it can let them try on clothes or see how furniture would fit in their room before they buy.
It can also give helpful information like translating languages or guiding people to places. So, AR makes shopping and planning more exciting and helps people make better decisions, which is great for businesses because it gets people more interested in buying their products or services.
Fuel Brand Curiosity
Augmented Reality (AR) holds the power to generate a significant buzz around the brand, making people really excited about it.
Imagine playing a fun game or trying on virtual clothes using your phone. When people have those cool experiences, they love to tell their friends about it, and this amplifies brand exposure, effectively turning customers into brand advocates.
Conclusion:
In this increasingly digital world, AR is going to be a powerful tool in any brand’s arsenal. Not only does the AR enhance brand visibility, but it also increases the coolness factor, making it a compelling tool for mobile marketing campaigns seeking to create a buzz and boost brand recognition.
