Social media has become an imperative tool for businesses to reach, connect and interact with their target audience and build their online presence. While it is widely known that social media platforms can be used to create a link with customers, enhance brand awareness and drive sales, did you know that social media can also help to improve your SEO?
Yes, you read that right!
In this blog post, we will take a deep dive into how social media helps SEO and how you can make the most of it.
By the end of this post, you will have a better understanding of how social media can help your business in boosting its online visibility and attract more potential customers.
So, let’s get started with clearing up a common misconception: social media does not directly affect your website’s ranking on search engines. However, it does indirectly impact your SEO in several ways.
How Social Media Helps SEO?
Here are a list of ways social media can help boost your SEO:
Social Signals:
Social media operations such as likes, comments and shares are considered “social signals.” These signals tell the search engines that your content is relevant, engaging and valuable to users. As a result, search engines may give your website a higher ranking on SERPs.
So, if you want to improve your SEO through social signals, it’s important to create shareable content that your audience will love. And don’t forget to include social sharing icons on your website!
Brand Visibility:
Using social media can help you increase your brand visibility. By building a formidable social media presence, you can instil your brand authority in your industry. And the more visible your brand is, the more likely it is that people will search for your brand by name, which can also improve your SEO.
Backlinks:
Backlinks, or inbound links, are pathways established from other websites that direct traffic to yours. The more high-quality backlinks you have, the more credible and authoritative your website looks to search engines. Social media can be a great way to build backlinks, as your content can be shared across numerous platforms and get to a broader audience.
But be careful! Not all backlinks are created equal. It’s important to build high-quality backlinks from reputable websites. Avoid using tactics like buying backlinks, as these can actually harm your SEO efforts.
Increased Website Traffic:
Social media can also help you increase the traffic levels of your website. By sharing your website content across social media, you can get to a broader audience and encourage them to visit your website. And, the more traffic your website receives, the more likely it is to land a higher rank on SERPs.
But don’t forget the importance of high-quality content! If your website visitors don’t find what they are looking for, they won’t stay on your website for long. And search engines will take note of high bounce rates and less time spent on your website, which can hurt your SEO efforts.
So, How Can You Use Social Media To Boost Your SEO?
Here are a few tips:
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Share your content on Social Media.
Whenever you compose a new blog post or update your website, share it on your social media channels. Be sure to include a catchy headline and a link back to your site.
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Use Hashtags.
Hashtags can help get your content discovered by people who are searching for topics related to your business. Do some research to find relevant hashtags to include in your posts.
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Engage With Your Followers.
Don’t just post and run – take the time to answer to comments and messages from your followers. This shows that you value their input and can lead to more engagement in the future.
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Be Consistent.
Maintaining a stable presence on social media is key to building your online presence. Make a schedule and stick to it, whether that’s posting once a day or once a week.
We hope you found this blog informative — If you have any questions or want to share your own social media and SEO tips, feel free to leave a comment below.
In case you need help developing a social media strategy that supports your SEO goals, don’t hesitate to contact Jdragon Digital’s team of experts. We deliver customised solutions that are designed specifically for you!
